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Meet the founder

Say hello to Nikki King, founder of Lax & Daisy. There isn’t a plant she doesn’t say hello to. Whether she’s picnicking under a canopy of trees, soaking up the peaceful rhythm of the ocean, or vibing with new friends at a festival—Nikki finds magic in the outdoors. Her products are a reflection of that magic, with nature-inspired, vibey prints that bring your adventures to life.

With over a decade of experience as a Creative Director, Nikki infuses every creation with a deep passion for both design and nature. She believes the outdoors should be a celebration—so every product is designed to be as functional as it is stylish, making it easy for you to step outside and embrace the sunshine. The Luxe Picnic Backpack was crafted with intention: spacious enough to carry everything for a full day of adventure, designed to help you reconnect, recharge, and live fully in the moment.

Nature does more than heal; it transforms. Studies show that spending time outdoors lowers stress, boosts mood, and sharpens focus—benefits that Nikki hopes to bring to every person who enjoys her products. Through Lax & Daisy, she invites you to celebrate life, catch more sunsets, laugh harder, and share the simple joys of being in nature with others.

Fun Facts:

  • Besties with the ocean
  • Favorite flower: sunflower
  • Loves her dog, Coyote

  • Planting the Seeds for Lax & Daisy

    Nikki, a lover of picnics, wine, sunsets, and the ocean, embarked on a quest along with her pup, Coyote, to find the perfect picnic set. Disappointed with the options available, she took matters into her own hands, sketching her dream design on construction paper. Here, we have pictured Coyote at the very beginning of the business creation wearing the first ever Lax & Daisy bucket hat. In perfecting the Perfect Picnic Companion, Nikki worked with 4 factories to get the final product.

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  • Crafting the Perfect Picnic Companion

    With her vision in hand, Nikki set out on a mission to bring her dream to life. Unlike other brands cutting corners with flimsy materials and lackluster designs, Nikki poured her heart and soul into every detail of her creation. From the choice of high-end insulation material to the addition of temperature-controlled locking lid tumblers, no stone was left unturned. Each compartment inside the backpack was custom-designed to perfection, and vibrant prints were carefully chosen to reflect Nikki's sunny disposition.

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  • Spreading Sunshine, One Picnic at a time

    At Lax & Daisy, our mission extends beyond picnics and outdoor adventures. Recognizing the importance of work-life balance and the impact of environment on wellbeing, Nikki established Team Sunshine. This innovative corporate culture program aims to infuse workplaces with the same radiant energy and positivity that defines the Lax & Daisy brand. Join us in cultivating happier, healthier teams. Learn more about Team Sunshine or reach out to us at hello@laxanddaisy.com to bring the sunshine to your workplace.

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